ARCHITECTURAL VISUAL BRIEF GUIDE

Creating an Architectural brief doesn’t need to take a lot of time. Here are some things to consider to help you get the visuals you actually want—whether stills, film, or both.

1. PROJECT OVERVIEW

  • Name of project/s:

  • Stage of completion: (e.g. recently handed over, pre-opening, post-occupancy)

  • Core purpose of visuals: (portfolio, press, planning, awards, social media, archival)

2. DESIGN INTENT & FOCUS

  • What design narrative or concept should the visuals reflect?

  • Are there key materials, details, spatial ideas, or gestures to highlight?

  • Which spaces are essential to document (e.g. entrance sequence, communal areas, circulation)?

3. STYLE PREFERENCES

  • Preferred tone: (e.g. objective, atmospheric, cinematic)

  • Are there any reference images or past shoots you admire?

  • Is human presence important?

    • If yes, will models/staff be provided?

    • If people are identifiable, please confirm availability of model releases.

4. USAGE & DELIVERY

  • Where will the visuals be used?

    • Print: brochures, exhibitions, editorials

    • Digital: website, social media, newsletters

    • Press: articles, PR materials

  • Any special format needs? (aspect ratios, resolution minimums, space for text overlays)

5. SCHEDULE CONSIDERATIONS

  • Preferred shoot dates and times of day

  • Seasonal or weather preferences

  • Any known access limitations or usage restrictions?

6. PERMISSIONS & LEGAL REQUIREMENTS

  • Any public land, street-facing, or park areas involved?

    • If yes, we may need permissions or permits.

  • Would you like drone imagery?

    • Requires advance notice for CAA compliance and location checks.

NOT SURE YET?

No worries, if some of this is still evolving, feel free to let us know what you can. we’re happy to help shape the rest in conversation.

Next Steps…

1.

Share your brief with us.

Email your brief to phil@capturedspacesphotography.co.uk. Don’t worry it won’t commit you to anything. It simply helps us understand what you’re looking for and prepare an accurate quote.

2.

We’ll send over a proposal

This will outline the costs and terms in full. Feel free to review everything in your own time.

3.

Ready to go?

If you're happy to proceed, just sign off and we’ll get the shoot day booked in.